After PETA Asia’s investigation of the mohair industry revealed abuse and exploitation of angora goats, Lacoste has decided to totally ban the material. PETA’s first-of-its-kind video exposé of angora goat farms in South Africa, the world’s top mohair producer, has pulled back the curtain on the violent industry, showing workers dragging, roughly handling, throwing around, mutilating, and even cutting the throats of fully conscious goats, some of whom cried out.
Lacoste joins an ever-growing list of brands/retailers including ASOS, Marks & Spencer, John Lewis, H&M, and, most recently, Notonthehighstreet – that have made this compassionate move. To date, over 330 brands have committed to a ban, proving that cruelty to animals is not in fashion. Famous for its crocodile logo and boasting 1,200 shops and 10,600 outlets spread across 120 countries, Lacoste had also previously committed to angora and fur bans.