Kingpins this has introduced a new side show, called ‘Why by Kingpins’. This new branding show will be the first trade show ever to focus exclusively on branding in the denim industry. Kingpins was launched in 2004 in New York by Andrew Olah as an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills. The trade show acquired cult like status among denim professionals over the years. Kingpins grew into a platform with biannual editions in New York, Los Angeles and Hong Kong.
The new side show is meant to act as a platform for denim brands and branding companies to share inspiration and education, while also shaping the future of branding design. It will feature everything from labels and trims to accessories and innovative technologies, and will also offer free seminars and panel discussions. Why is built on the idea that branding is a key component to the success of a denim brand.
In Amsterdam, the Kingpins show takes place during Amsterdam Denim Days, one of the world’s leading denim events. This week-long cultural festival brings together consumers and denim industry insiders, and includes in-store events, seminars, and fabric exhibitions. Amsterdam is also the home of Denim City, a center for craftsmanship and innovation in the denim industry.
www.kingpinsshow.com/
