Global leader in branded lifestyle apparel, footwear, and accessories, VF Corporation has appointed Kevin Bailey to the position of Global Brand President, Vans®. Bailey will continue reporting to VF’s Chairman, President and CEO, Steve Rendle and serving on the company’s Executive Leadership Team.

This appointment marks Bailey’s return to the Vans® brand after holding severa l enterprise leadership roles at VF. Bailey was Vice President of Retail for Vans® when the brand was acquired by VF in 2004. He was later appointed as President of Vans®, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

Bailey has held a series of roles with increasing responsibility during his 17 years at VF. He most recently served as VF’s President, Asia-Pacific Region and Emerging Brands. In this role, he was responsible for VF’s Asia-Pacific regional platform as well as VF’s Emerging Brands platform, with responsibility for the Altra®, JanSport® and Smartwool® brands on a global basis. Previously, Bailey served as President of VF’s Action Sports Coalition, and the company’s Canada, Mexico, and Central/South America businesses.

Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®.