Kering has become a Frontier Founder under Savory’s Land to Market™ program to advocate verified regenerative sourcing solutions and expand the regenerative agriculture framework in fashion’s global supply chains.

As part of their collaboration, Kering and Savory will identify and develop a new network of farms that Kering will be able to access. As a first step to build regenerative supply within this network, Kering will focus on its key sourcing regions and work along with Savory to support farmers pursuing and demonstrating positive ecological outcomes on their land. This will provide the Group with a new sustainable sourcing solution that verifies its key raw materials and provides traceability back to the farm. Furthermore, the resulting network of farms will offer a pathway towards more restorative and regenerative practices for other companies to follow and can be incorporated in fashion and Luxury’s supply chains more broadly.