New York City-based designer and founder of Pyer Moss, Kerby Jean-Raymond will be the new Vice President -Creative Direction at Reebok. He will provide creative leadership and work closely with the brand’s product, global marketing and development organizations to ensure consistency across all areas. Jean-Raymond will also be at the forefront of the brand’s Product With Purpose program, which is part of its commitment to United Against Racism. The program will launch in 2021 and the first products by Jean-Raymond will release in 2022. In addition, he will serve on the Reebok senior leadership team and report to president Matt O’Toole.

Jean-Raymond started working with Reebok in 2017 after meeting Damion Presson, Director-Entertainment Marketing. He was hired to support the launch of a shoe at the time called the ‘DMX Fusion. Reebok and Jean-Raymond have worked together for four years on the Reebok by Pyer Moss collection, a popular footwear line. Their work together led to Jean-Raymond winning Footwear News’ 2018 Collaboration of the Year Award and the 2019 FNAA Person of the Year Award. He took home the CFDA Award for Menswear Designer of the Year and Designer of the Year from Harlem Fashion Row this year.

Last year, he was named artistic director of Reebok Studies, a new division created to foster emerging talent, and this year launched with Kering, Your Friends in New York, a fashion, culture, wellness and philanthropy platform to foster the next generation of innovators.