Digital wholesale platform Joor will undertake 13 global fashion events, starting with the Copenhagen International Fashion Fair (CIFF) on 9 August 2021.
As per Apparel Resources, some of the major events to be expected include the London Fashion Week, Premium + Seek, Rakuten Fashion Week Tokyo, Liberty + LA Men’s Market and iHKiB Istanbul Fashion.
Brazil Footwear, Showroom Canada, Tokyo Fashion Awards, Cabana, Jetro Project Japan and Ontimeshow Shanghai are other industry events to be launched.
JOOR will actively facilitate on-site order taking, and broaden the event’s timeframe and geographic reach to buyers from around the world. Marketplace events such JOOR Showcase will also be hosted, featuring more than 400 menswear and womenswear apparel, accessories and footwear brands.
Destination Italy, an exclusive showroom for Italian heritage brands such as Sergio Rossi, MSGM and Red Valentino, will also be included. These curated marketplaces will be available throughout the year for the buyers to access them.
An initiative has also been undertaken to promote brands of sustainable making, allowing JOOR to collaborate with CIFF. Complimentary access to JOOR is being provided to 12 sustainable brands, which will be highlighted on the digital event.
Launched in 2020, JOOR Passport is the most popular global platform to organise virtual trade shows and market week events around the world.
The platform has curated fashion’s largest global marketplace by hosting 40 global events, attracting more than 2,62,000 visitors from 149 countries.
