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Jockey and Tencel launch the second phase of collaborative campaign


Global innerwear brand Jockey and the TENCEL™ brand are broadening their horizons to China and Indonesia with Phase 2 of their collaborative campaign. Set to launch this December, Phase 2 will showcase the benefits of Jockey x TENCEL™’s underwear and loungewear with informative articles published in Cosmopolitan magazine.

To augment editorial content, Jockey and the TENCEL™ brand also created a global video, set to launch as part of Phase 2, highlighting how editors and influencers, who are redefining comfort from within, are staying productive whilst living more comfortably and sustainably from home. Jockey and the TENCEL™ brand don’t plan to stop there with sights already set on expanding to more regions for Phase 3 in 2021.

Determined to spread their sustainability message across the globe, and champion the use of sustainable fibers like TENCEL™ Modal fibers, Jockey joined forces with the TENCEL™ brand for a global co-branding campaign. United by a goal to inspire comfort from within, the Jockey x TENCEL™ brand campaign launched with a long form feature article in Vogue Australia in late 2019. Featuring Jockey x TENCEL™ brand’s collaborative 2020 innerwear collection, the article showcased the benefits of TENCEL™ Modal fibers including soft touch on skin, breathability and, of course, sustainable guarantees like biodegradability and the use of sustainably sourced wood.

The Jockey x TENCEL™ brand co-branding campaign forms a key part of the TENCEL™ brand’s global #FeelsSoRight campaign, designed to drive evolutionary change in the fashion and textiles industry. The #FeelsSoRight campaign has already reached over 40 million viewers, and with Jockey’s support, it will undoubtedly spread the message of sustainability to even more eco-conscious consumers across the world.