Jennifer Johnson has been promoted to be fashion director at Macy’s. She will be responsible for all areas of women’s apparel within the fashion office, which serves as a resource for determining the latest fashion trends and insights, and curates product from national and private brands.

Johnson, who has more than 20 years of fashion expertise in trend forecasting and marketing, joined Macy’s in 2006 as a head fashion stylist and has held various marketing roles. She was most recently director of creative marketing integration and production, where she focused on bringing fashion campaigns to life through multimedia.

Johnson reports directly to Durand Guion, vice president of Macy’s fashion office. She replaces Suzanne K. Anderson who was vice president and women’s Ready to Wear fashion director since January 2019 and is currently leading private brands design.

Johnson’s role is a critical one for the department store, considering the new challenges and changing consumer buying patterns due to the coronavirus pandemic. Furthermore, women’s sportswear has been among the softer categories at Macy’s, and Macy’s needs to present a fashion image and assortment that attracts a greater market share of younger generations.