A Spanish company known for its sustainable denim finishing technologies, Jeanologia is launching a new initiative called ‘Denim Métiers.’ This project aims to bridge the gap between traditional denim workwear and the intricate artistry of haute couture.

For 30 years, Jeanologia has been a leader in transforming the denim industry by developing technologies that conserve water and eliminate harmful chemicals. The company's technology is used in 45 per cent of the world's denim production, but with ‘Denim Métiers,’ Jeanologia is shifting its focus from a workwear standard to a creative laboratory for fashion.

‘Denim Métiers’ redefines laser technology, which has typically been used for vintage and workwear effects, by applying it to create sophisticated, high-fashion looks. The company aims to move away from the traditional clichés of laser and show its true essence: a living, emotional tool with an artistic soul, says Carme Santacruz, Creative Director, Jeanologia.

The first collection, ‘Denim Métiers. Vol. 1. The Laser Atelier,’ showcases the dialogue between denim and couture. The pieces feature couture-inspired dresses in black and indigo denim with intricate, laser-carved floral patterns that mimic lace, revealing delicate layers of organza underneath; contemporary corsetry with effects that imitate wool and sun-faded gradients, achieved with unprecedented technical precision, and unique textures and transparencies created using complex digital files that transform the laser into a "needle of light."

This collection creates a new language for denim, blending its rugged, workwear roots with the refined techniques of haute couture.