TGC (Tokyo Girls Collection) was held at the United Nations on May 31, 2018. This is a fashion festival held twice a year since August 2005 with the theme of showcasing Tokyo street culture. Around 100 popular Japanese models performed in a fashion show displaying Japan's street fashion. The festival also featured live performances by important artists, a special stage filled with popular guests, booths where participants could touch and try popular items, and various other contents that are unique to TGC.
Models, singers, and celebrities presented the latest casual wear from Japanese and international designers on the runway, while the audience could order the clothes on their smart phones instantly. TGC promotes sustainable development goals among young women. It presents the latest trends, fashion and content surrounding Japan’s girls’ market.
The 2030 Agenda for Sustainable Development is a set of international development goals from 2016 to 2030, which was adopted by the UN Sustainable Development Summit held in September 2015 building on the success of Millennium Development Goals.
After collaboration with FOUNAP in 2015, TGC has been promoting SDGs among Japanese women through many activities, and as a result, TGC had an opportunity to hold the event by being valued as an unique social model that advocates and implements SDGs with leveraging TGC’s overwhelming awareness and the power of diffusion.
