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Japan’s Organ Needles making a mark globally

Organ Needle from Japan makes domestic and industrial sewing-machine needles, holding about 20 per cent of the global market share. The company produces a billion needles a year. It also makes pins for testing functions for smart phone and auto engine parts. The company develops machines that can create complicated shapes based on metalworking techniques it acquired making phonograph needles. Organ Needle collaborates with metalworking makers on improving materials to develop more durable needles for industrial sewing machines.

Currently, 90 per cent of the company’s products are shipped to about 90 countries around the world. Organ Needle has sales offices in Europe and Singapore as well as sales agencies in various countries. Organ Needle caters to diverse demands from customers and currently produces some 7,000 types of needles. It will take advantage of its internal production of equipment to manufacture needles in order to actively make proposals to and promote joint development with sewing machine and apparel makers.

Sales in China have slowed but are strong in Vietnam and other southeast Asian countries. The company has a sales unit in Vietnam and plans to expand in Bangladesh, India and Myanmar, where markets are expected to grow. The process of making sewing-machine needles takes more than 40 steps.

 
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