Jan Van Mossevelde has been appointed new Global Brand President VF Corporation’s brand icebreaker®. Van Mossevelde will succeed Greg Smith, who quit to pursue new opportunities. He will be based in Auckland, New Zealand and report to Martino Scabbia Guerrini, President - EMEA region. Since 2019, Van Mossevelde has served as the Vice President and General Manager of the icebreaker® in the EMEA region. Before joining as General Manager, Global Brand Management and Demand Creation in 2015, he served as Vice President, Strategy, for VF’s EMEA region.

Prior to VF Corp, Van Mossevelde was employed with Procter & Gamble for 15 years. Here, he held numerous marketing and brand leadership roles. His experiences included P&L portfolio management, driving global innovation design for the billion-dollar category of laundry detergent pods, and serving as Chief Marketing Officer for the company’s Germany, Austria and Switzerland operations.