Having collaborated with Liberty of London on clothing lines for over 10 years, J Crew now plans to extend the partnership into home products. As per a Textile Value Chain report, J Crew’s association with Liberty of London incorporates decorative liners, placemats and napkins. It focuses on innovative prints that would be extended to the home furnishings, assortment, says Olympia Gayot, Head-Women’s Department. The prices of these assortments start at $29.50 for a rest veil and maximize at $258 for an all-cotton jumbo sheet set.
This is J.Crew’s first involvement in home furnishings while the Liberty of London had earlier teamed up with Target Stores in 2010. A four-day special spring up shop set up by the two companies in mid-town Manhattan was picked clean of product in only two days and needed to close its entryways.
In 2017, the UK brand associated with Anthropologie for a 40+-piece assortment that included shower, bedding, tabletop, equipment, home stylistic theme, home aromas, kitchen cloths, writing material and furniture.
