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J Brand to launch extended denim sizes

The premium denim brand J Brand known as the creator of the skinny jean will offer inclusive denim now. The brand plans to extend its women’s sizing from size 32 up to size 38 for a capsule collection of its most iconic jean fits. To develop the capsule, J Brand took into consideration the pain points of female denim consumers and cut the jeans from entirely new patterns that were perfected over hours of fittings on real women’s bodies.

Additionally, the jeans are made from cotton blended with fibers like lyocell and elastane, which allow movement while enhancing curves.

 
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