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Monday, 14 March 2022 16:32

ITA launches new brand and magazine

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Non-profit association, the International Textile Alliance (ITA) is launching a new brand that will enhance the experience for everyone involved

Launching with the reimagined brand and trade show is the new Interwoven magazine. It has the look and feel of a fashion magazine and was created to present textiles in a modern, relevant manner.

The show, magazine and website are now called Interwoven™, which symbolizes ITA’s supportive alliance of textile professionals and represents the merging of ideas through collaboration, connection and innovation.

Twice a year, ITA facilitates an international trade show in High Point that showcases the products of nearly 150 member manufacturers. The bi-annual show, sponsored by Unifi Manufacturing and Crypton, is a wonderful opportunity for buyers to see the best of the industry, from textiles to leather and trimmings, all while making strong and lasting connections. The membership is composed of textile mills, converters, distributors, agents, tanneries and trimming manufacturers that produce decorative coverings for home furnishings and related industries. Interwoven is the only sourcing show of its kind in the western hemisphere. The next show is on May 22-25, 2022.

The new Interwoven magazine will speak to trends in the industry, showcase manufacturers and designers and provide buyers with a valuable resource for inspiration and information. The new Interwoven website will continue to provide these resources online throughout the year.