For the first time, sporting-goods trade fair Ispo Munich will be held as a hybrid event from January 31-February 3, 2021 at the Munich trade fair grounds and digitally, reports Sportswear International. Trade show organizers, Bavarian state government and Messe München have drawn up a comprehensive protection and hygiene concept for onsite events in January/February 2021. Deadlines have postponed to give more flexibility. The organizers also plan to use pre-built stands to participate in the event in a cost-effective and efficient manner. They expect representatives from European markets in particular and hope to attract more international visitors.

End consumers will also be given the opportunity to participate digitally and to engage in direct dialog with the industry. With presentations, workshops and master classes, brands and companies can present themselves digitally to sports and outdoor enthusiasts around the world and to engage in conversations with them.