From January 23 to 26, 2022, Ispo Munich will once again be held as a physical event at the MesseMünchen exhibition center and will launch several concept innovations.
As per The Spin Off report, the exhibition will focus on industry topics such as sustainability and digitalization as part of a conference stage, but also with exhibition areas. The focus here will be on conference/learning; the offerings in this segment are aimed at ISPO's classic B2B target group.
Under the name "Collaborators Zone", the new B2C2B Hall is also being created, a partially separated and segregated area of Ispo Munich, which will specifically serve to activate and integrate consumers. Consumer experts and (micro-)influencers from the Ispo Group's Collaborators Club–a further development of the Ispo Open Innovation platform–will meet brands and customers with a strong B2C orientation here.
Even though exhibitors will be able to present Special Editions for the first time or offer exclusive sales drops in this area, direct sales of products will not be possible.
