ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5 per cent recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.