The Intertextile Shanghai Home Textiles expo has launched an assortment of special features. To accommodate buyers who cannot come to Shanghai due to travel restrictions, Intertextile launched an innovative cloud platform that enables participants to virtually walk through the trade fair under the guidance of the Home Textile Association’s experts.

Intertextile also launched a new online business matching platform, which is dedicated to connecting suppliers and buyers across the world. The free service helps participants identify and connect with potential business partners based on their preferences and interests. Interested buyers can register at http://hk.mikecrm.com/cLBHUB0.

On the expo floor, the 2021 Intertextile Trend Forum is led by Shen Lei, the Chinese representative of the Intertextile International Lifestyle Trend Committee. This year, Intertextile teamed again with the NellyRodi Agency from France to present the design theme ‘Bound’ with three trends: Cozy Warmth, Past Future and Bold Clash. Each trend is designed to reflect on current environmental, economic, societal and identity changes.

In addition to this, the fair is launching the Designer x Brands Virtual Showroom at hall 4.1C39 and hall 5.1C32, which is specially curated by Shen Lei. In the virtual showroom, six top Chinese designers collaborated with selected exhibitors including Huatex International, JAB, Morphrow, Novatex, YADA and Zhejiang Maya Fabric to present collections that reflect the 2021 Intertextile Trends. Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).