There is huge demand amongst international brands and retailers to source their garment and home textiles requirements from India. Indian exporters have 25 per cent more orders than the capacity available, says M Nachimuthu, President, Karur Textile Exporters' Association. These are orders that are diverted from China, he adds.
Garment orders coming in for the winter season, not a traditional area for Tiruppur garment exporters. Winter garments are mostly made of blends and there is a huge demand this year for these products, adds Raja M. Shanmugham, President, Tiruppur Exporters' Association.
Many international brands are now looking at more suppliers and larger volumes. They are looking for manufacturers, giving samples, and estimating whether the Indian exporters can meet their requirements.
The demand is high from buyers in the US and the European Union. And they are looking at a wider range of products, some of which are new to Indian garment exporters. With huge demand, investments are also taking place, mostly for expansion of existing capacities. The current trend is expected to continue at least for six more months.












