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Interbrand ranks Amazon, Nike and Louis Vuitton among top 100 brands

The Interbrand ranking is out. And once again the world's most valuable brands features a strong presence of luxury labels, online retail specialists and apparel distribution giants. For example, Amazon has climbed eight places overtaking Disney and Facebook.

While Nike stands 18th, just ahead of Louis Vuitton and H&M, Gillette ranks 24th and Zara 27th. On the other hand, eBay, has slipped down to the 32nd position, two places ahead of French label Hermès. L’Oréal, stayed within the top 50 by ranking 45th, with Gucci in 53rd place ahead of Colgate in 55th and Adidas in the 60th. Cartier is in 62nd place, followed some distance away by Tiffany & Co in 74th. Italian fashion label Prada stands on the 82nd position just ahead of British brand Burberry that ranks 83rd. As for Dior, it stepped in 89th position, ahead of Ralph Lauren which held on to 98th.

The Interbrand ranking is based on three elements: financial performance of products and services, influence a brand has in the choices of consumers and a brand's ability to sustain a price premium and guarantee a revenue stream for the Corporation.

 
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