The 5th ITMF Corona Survey conducted by ITMF amongst 216 companies across the world states, integrated manufacturers are coping better with the negative effects of the pandemic than other segments. Conducted between September 5-25, 2020 the survey looked at different segments of the textile value chain. It observed that the finisher/printer segment expects a 30 per cent reduction in turnover than the other segments like chemicals, dyes and auxiliary materials suppliers.

The Corona-pandemic has proven in a brutal way how important digital capabilities are when physical interactions with suppliers or customers are impossible or restricted. Around 21 per cent of all companies hoped to improve their digital capabilities while 18 per cent opined that reducing the dependency on few customers is important followed by 17 per cent who viewed broadening products on offers and strengthening balance sheet as being the crucial factors for future success. While 15 per cent of the respondents opined that changing the products on offer is necessary, 10 per cent believed that reducing the dependency on few suppliers is important.