Indonesia is developing Fitting Room, a digital platform to support the fashion industry by connecting material suppliers, designers, tailors and the industry. In addition to integrating the fashion industry’s supply chain, this platform will provide convenience to consumers in buying fashion products according to their size, without having to come to tailors. Indonesia’s strategy is to participate in Industry 2.0. This refers to automation and data exchange, driven by internet advances in the manufacturing sector. The hope is to encourage small and medium sized fashion enterprises to implement this.

Indonesia’s exports of fashion products went up 7.75 per cent in 2018 compared to 2017. The country’s textile and apparel industry grew 18.98 per cent in the first quarter of 2019. This performance exceeded Indonesia’s economic growth of 5.07 per cent in the same period. The industry is supported by a structure that has been integrated from upstream to downstream, and the products are also known to be of high quality in the international market. With economic growth, and a shift in demand from basic clothing to functional clothing, such as sportswear, the national textile industry is building production capabilities and increasing economies of scale in order to meet the demand in domestic and export markets.