Indo Count plans to showcase its expanded Pure Earth range at the New York Home Fashions Market.

As per a Home Textiles Today report, the company will showcase three distinctive bedding innovations.These new offerings will appeal to environmentally conscious customers who value sustainable, renewable products which enhance comfort and provide better sleep while incorporating the newest technologies to reduce environmental impact and resources required for manufacturing, says GautamSareen, SVP– marketing

The product offering features a sustainable blend of cotton and biodegradable polyester – a blend aimed at reducing the persistence of plastic microfiber pollution in oceans and waterways from laundering, and plastic accumulation in landfills. The construction is designed to mimic the comfort and hand of conventional cotton and polyester while providing a lower polluting footprint.

Adds KK Lalpuria, Executive Director and CEO, advancements to the Pure Earth sheets complement the company’s commitment to sustainable processes to create an incredible new line of products that feel good while doing good for the environment and consumer.