Indian apparel manufacturers are proving to be great suppliers and they are winning awards. The sweater division of Orient Craft, Gurgaon, got the best supplier award for the year 2018 from Argos (Sainsbury’s). The event took place in Hong Kong and there were around 50 to 60 apparel vendors from across the globe. Similarly, Aditya Birla, Matrix Clothing and Richa Global won Superdry awards. This event took place in the UK, where around 100 plus vendors from across the globe were present. Aditya Birla was honored as a global vendor while Matrix Clothing and Richa Global were honored as key suppliers and part of the millionaire club. In India, Superdry has around 16 vendors for apparels. Superdry has entered the fitness market with Superdry Sport. From technical gear to workout essentials, the brand has everything from active wear, athleisure to sportswear.

In the last few days, many international brands and retailers have had their annual supplier conferences. These supplier conferences or meets are instrumental in strengthening mutual relations between global brands, retailers and their suppliers. Awards for suppliers not only recognise their best practices but also motivate them to improve their overall services. Quality, timely delivery, compliance and sustainability are some of the major parameters considered by brands before awarding suppliers.