To make its business model more sustainable, Swedish furniture giant Ikea has partnered with circular denim brand Mud Jeans.
As per Sourcing Journal, both the companies have jointly launched a denim couch cover made from upcycled denim. The cover, specially fitted for the retailer’s popular Klippan sofa, contains 40 percent post-consumer recycled denim (or the equivalent to two pairs of jeans), a classic medium wash and actual jean pockets on the sides.
The couch cover is a limited offering that’s exclusively sold in nine European markets, including the Netherlands, Germany, the U.K., Ireland, Austria, Switzerland, Belgium, France and Italy.
Since its launch, Mud Jeans has also been on a mission to extend the life of denim. It offers consumers the ability to “rent” jeans and repair them as needed to keep denim from ending up in a landfill. The brand also recently launched a collection of upcycled denim consisting of 60 percent organic cotton and 40 percent recycled denim.












