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Monday, 02 August 2021 17:47

Hybrid to be the future dressing style

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Sam Kershaw, Buying Director, Mr Porter believes, the emerging hybrid styles of working will give rise to new hybrid style of dressing. Post pandemic, consumers will combine comfort wear with smart outfits to enhance their looks, says Kershaw in a report by The Guardian.

Kershaw predicts, men will eventually shop across different styles. He says, the pandemic was a catalyst in menswear. It sped up a casualization already in process. In 2019, market analysts Kantar reported that sales of suits were down 7 per cent year-on-year and even investment banking was loosening up – Goldman Sachs announced a new “flexible dress code” with suits no longer mandatory.

Kershaw says items ranging from longline shorts to statement watches have become new trends since the lifting of restrictions on July 19. The biggest ‘trend’ being witnessed is the shift in customers’ shopping habits to prioritize well-made things, with longevity and functionality top of mind. Hybrid items that can work for working from home, for an office meeting and weekend activities tick those boxes.