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Huntsman Textile Effects streamlines India commercial organization

In order to strengthen sales and after sales services, analyse industry and product trends, expand the business and further improve customer satisfaction, Huntsman Textile Effects has streamlined its India commercial organization. With a dedicated sales teams covering the North, Central and South India and Sri Lanka regions compared to North and South regions, the teams are now more geographically aligned with Huntsman Textile Effects’ customer base in India. Being more focused on a smaller region will improve operational efficiency, customer focus and response time for each sales team as they benefit from more agile and quicker decision-making.

Headquartered in Mumbai, the sales teams will be supported by a full-fledged technical resource team and regional marketing team aimed at enhancing the performance of each function. These teams will also provide dedicated strategic marketing and higher level of after sales support.

Recently Huntsman Textile Effects has also made significant investments in R&D and technical services. The increased capabilities of its R&T and technical service laboratories in its Lighthall Corporate office complex will improve sales and after sales service offerings.

 
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