Home textile companies are leaving for Heimtextil, the international trade fair for home and contract textiles, takes place January 9 to 12 in Frankfurt, Germany. Portuguese home textiles manufacturer Mundotêxtil is joining Italian yarn spinner Marchi & Fildi’s smart cotton yarn Ecotec to launch what it calls the Smart Cotton Towel at Heimtextil that saves up to 77.9 per cent water in production, as well as reductions in energy and carbon dioxide emissions.
This innovative range of Mundotêxtil towels is made from 65 per cent Ecotec Polaris yarn in 100 per cent cotton blended with organic cotton or Ecotec Chagall yarn containing cashmere. Mundotêxtil was launched in 1975, and is now one of the leading towel manufacturers in Europe and the world. Located in Vizela in Northern Portugal, Mundotêxtil employs 600 skilled staff and exports to over 40 countries. The company supplies top department stores, hotels, spas, supermarkets, boutiques, catalogues and e-commerce companies. It has invested in technology that permits for improvements in the levels of water use, lowering energy consumption, treating effluent and controlling waste disposal.
The new strategic choice to develop a more responsible towel with Ecotec Smart Cotton by Marchi & Fildi is part of its commitment to enhancing the eco footprint and sustainability quotient for products and processes throughout its supply chain. Ecotoc by Marchi & Fildi is the “smart” range of cotton yarns produced with an exclusive, made in Italy, transparent, traceable and certified process that transforms pre-consumer, pre-dyed cotton clippings into a high quality material with strong efficiency in water, energy and CO2 savings.
Ecotec Smart Cotton is also a partner of Creativity Lifestyle and Sustainable Synergy (C.L.A.S.S.), a multi-platform hub based in Milan specialising in integrating a new generation of eco values into fashion and home products and companies. Also at Heimtextil, Trident Global, the US division of the Trident Group, will unveil eight new bed sheet and towel technologies.
Jeffrey Kambak, CEO of US operations for the Trident Group, says they will now be able to bring a sense of luxury to consumers’ lives by improving their daily bath and sleep experiences. With this new range of products that focuses on premium blends and innovation in yarn construction, the brand is offering everyday indulgence.
Trident’s expanded line of bedding offerings includes Hyde Park, a luxury collection of Egyptian cotton with a 500 thread count, giving strength and a lustrous sateen weave, and Tetra Fine, a performance sheet that provides an all-in-one offering of four key attributes, combining moisture management, quick dry comfort, anti-pilling and wrinkle resistance for a premium sleep experience.