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Heron Preston collaborates with Levi’s for new denim collection

  

Women’s Wear Daily (WWD) reports designer Heron Preston has collaborated with LevI’s for a new collection titled ‘Mistakes Are OK.’ The collection features four men’s and four women’s Levi’s Truckers and Levi’s 501s. The collection reworks each style to include ‘conscious aberrations’ like internal pockets designed to face outward, asymmetrical pockets, an upside down coin pocket, mismatched buttons and rivets, incorrectly cut back patches, raw seams, exposed linings and off-register resin prints are other signs of the intentional imperfections.

The aim is to encourage customers embrace their mistakes as they make things cool and interesting. It also includes Preston’s signature orange tags and Levi’s red tabs. The collection will be sold exclusively on Levi’s app. Last year, Preston had collaborated with Levi’s to celebrate its 501 Day on May 20, which marks the anniversary of the patent that the company received for rivets on its work pants. Born and raised in San Francisco, the designer has been an admirer of the brand since his teenage years.

 
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