Hermès has launched a new travel bag named ‘Victoria,’ made from a leather-like material grown in a lab. As per Business of Fashion, the material has been developed by Hermès in partnership with MycoWorks, a California-based start-up that has developed a patented process to turn mycelium into a material that imitates the properties of leather.

The new bag will be available by the end of the year and add a new offering, alongside Hermès’ more classic materials. Imitation leather has been a growing area of interest amongst brands. Hermès has proved an under-the-radar competitor with its bet on MycoWorks’ material. The brand has not been as vocal as rivals like Gucci regarding its commitments on sustainability. But its products have a longer life cycle which boosts its appeal among consumers seeking to avoid disposable fashion.