Marketer of innerwear and activewear, Hanesbrands has completed the acquisition of Champion Europe which owns the Champion brand trademark in the Middle East, Africa and Europe. Hanes acquired the privately held Champion Europe, based in Italy, in an all-cash transaction, which it expects to be approximately €200 million. Champion Europe sells Champion athletic apparel wholesale to retailers and directly to consumers via company-owned retail stores. The company's largest wholesale markets are Italy, Greece, Spain and Scandinavia, while the company operates approximately 130 retail stores in Italy and Greece. Champion Europe expects net sales of more than €190 million and operating profit of approximately €15 million in this year.