As per GlobalData research, 50 per cent UK consumers bought home workout products during the pandemic and three-quarters intend to continue working out at home post-pandemic. The firm surveyed around 2,000 consumers of which 52.2 per cent of UK consumers reported participating in home workouts since March 2020 and 53.3 per cent of them buying workout products. The average amount spent in the UK on these per person in the last 12 months is £162.

Of the UK consumers who opted for home workouts since March 2020, nearly 32 per cent didn’t exercise regularly before the pandemic and 76 per cent said, they plan to continue exercising post-pandemic.

Jonathan Rock, Retail Analyst, GlobalData, said, 28.2 per cent of survey respondents bought workout clothing such as tops, shorts and leggings, while 21.3 per cent bought footwear. Such items were also bought because of their versatility as they could be worn while working at home as well as while working out at home.

GlobalData also highlighted Adidas’s emphasis on direct-to-customers sales which resulted in 20.9 per cent in its consumers.