H & M has published its Annual and Sustainability Report for the financial year 2021 on the company’s website, hmgroup.com.

The report highlights, around 80 per cent of H&M’s materials are either recycled or sourced in a more sustainable way. The brand tripled the share of recycled materials used in its garments from 5.8 per cent to 17.9 per cent, keeping its goal in focus to reach 30 per cent by 2025.

H&M sharpened its climate goals, committing to achieving net-zero1 by 2040 and reducing absolute emissions by 56 per cent by 2030. It launched a new goal to double sales while at the same time halving our carbon footprint by 2030.

The group launched an innovative circular design tool “Circulator”, underlining its ambition to have all products designed for circularity by 2025. The tool aims to enable H&M Group’s own teams to create products fit for a circular economy and will in the long-term invite others to do the same.

In 2021, it reduced plastic packaging by 27.8 per cent, aiming to reduce the use of packaging throughout the value chain by 25 per cent by 2025.

H&M has introduced new circular business models to enable customers to enjoy fashion in a more sustainable way by expanding the secondhand platform Sellpy into 22 new European markets, amongst other examples.