Inspired by natural simplicity, H&M has launched under H&M Jeans Redesign project, to offer men’s denims in select stores worldwide and online at hm.com. The collection comprises three jean styles, two jackets, an overshirt, tote bag and a bucket hat – all made from denim with a modern workwear vibe – in a color palette of light grey, washed black, mid-blues and deep indigo.
The collection rethinks the design and production of denim products, furthering the brand’s aim of becoming fully circular in all our processes. With workwear silhouettes and details, the three jean styles in the Jeans Redesign collection are slim and straight, regular straight and a more relaxed shape, while the workwear jacket has three patch pockets to the front, the trucker jacket has a zip fastening and the overshirt has two patch pockets over the chest.
As a Strategic Partner of the Ellen MacArthur Foundation, H&M is working together with other companies, governments and cities, academic institutions, emerging innovators, small and medium sized enterprises and more to accelerate the transition to a circular economy. The Jeans Redesign project celebrates its denim expertise and designs pieces that are durable, timeless and easy to repair, while also aging with a beautiful patina.
