H&M has collaborated with the Marsha P Johnson Institute to support LGBT projects. As per a Textile Value Chain report, the brand plans to organize shopping events for LGBTQ+ students aged 14 to 24. It recently staged a shopping spree at H&M’s main branch on Fifth Avenue in New York City called “Fresh and Fabulous for Fall.” Michaela Jaé Rodriguez, an Emmy-nominated actress and singer, and Elle Moxley, Executive Director and Founder, Marsha P Johnson, both attended the event.

In addition to the shopping spree, approximately 20 pupils received hair, cosmetics, styling, and a photo session. Participants also saw a preview for Moxley’s debut feature film, Black Beauty, before sitting down with Rodriguez for a fireside talk about Moxley’s experiences as a major activist and organizer in the Black and transgender communities. Aside from the New York City event, MPJI and H&M USA are collaborating with local LGBTQ+ organizations in the Los Angeles, Houston, and Columbus, Ohio metropolitan regions to provide shopping sprees and identity-affirming tools for LGBTQ+ students aged 14–24.