H&M Home plans to launch a new collection in collaboration with US fashion designer Diane von Fürstenberg, next year. The collection encourages consumers to express their personal styles in their homes. Diane von Fürstenberg has always been known for her strong use of print and color and the new collection brings together some of her vast archive of fashion prints and signature shades. While the wider H&M Home collection has a number of standalone stores, the offer also features in regular H&M stores and therefore helps drive visitor traffic to fashion departments at a time when fashion footfall is extremely challenged.

H&M Home is a design-driven interior brand, offering fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bed linen and timeless dinnerware to stylish textiles, furniture and lamps; with contemporary style and attention to detail at its core. H&M Home was launched online as a home textile concept in 2009. It enables interior lovers across the world to create their dream homes.