The H&M group has appointed of Alan Boehme as Chief Technology Officer (CTO). Boehme will, together with Daniel Claesson, Chief Product Officer, be co-leading the new organisation Business Tech. Until now, the CTO position has been held by Joel Ankarberg who now fully assumes the role as Head of Group Strategy & Transformation.

Boehme has extensive experience of various technology and management roles with multinational companies, most recently with Procter & Gamble and prior to that with Coca Cola. He also holds a solid track record of leading global transformations and driving innovation work. He will focus on combining technology advancements to help H&M become an even more customer centric company where new growth opportunities are enabled.

Boehme’s long experience from previous technology driven transformations at global consumer-oriented companies will contribute to the entire H&M group as it continues to digitalize and transform its business.