Guess plans to launch its first denim drop made in accordance with Ellen MacArthur Foundation’s Jeans Redesign guidelines. The company is continuously concetrating on Resourced, its jeans take-back program, and expanding Guess Vintage online to European shoppers to make authentic vintage Guess items more accessible.

Another focus is, expanding brick and mortar presence. The company plans to test new concepts, including pop-ups and stores dedicated to accessories, athleisure and the Marciano brand—with very limited lease terms and great potential for renewal. These stores will be set up in new locations in Russia, Germany, China, France and the US and Canada. They will have upgraded features like enhanced WiFi networks, extended payment methods and mobile check-outs. The company expects to complete these projects by the end of next year.

Encouraged by a strong demand for denim, Guess hopes to record $2.8 billion revenues by fiscal 2024. In Q2 FY 2022, the company saw 133.7 per cent surge in revenue from two years earlier, which Carlos Alberinim CEO and Director, attributed to expense management. Earnings from operations in the quarter increased 90 percent to $87.4 million from $46 million two years prior. Operating margin increased 7.2 per cent to 13.9 per cent from 6.7 per cent from two years prior, driven primarily by lower occupancy costs, higher initial markups and almost nonexistent promotional activity.