The Los Angeles-based company Guess recently shared its progress on environmental, social and governance goals in a new report. Titled ‘Vision Guess,’ the report was written in accordance with the Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) standards. It highlights the brand’s future strategies.

As per Sourcing Journal, from fiscal year (FY) 2020-2021, Guess increased its environmentally preferred materials by more than 10 percent and exceeded its goal by reaching 12.25 percent environmentally preferred materials.

The Guess Responsible Sourcing Policy on cotton, which accounts for 60 percent of its product range, aims to increase procurement of preferred cotton sources like the Better Cotton Initiative (BCI) while working to improve traceability and keep prohibited cotton sources from entering the supply chain. The company, however, fell short of reaching its goal to source 20 percent of its cotton with BCI, instead sourcing 12.74 percent.

Denim continues to be a major focus in Guess’ sustainability efforts. In FY 2021, 21 percent of the brand’s denim followed the Smart Guess guidelines, which requires jeans to contain at least 20 percent certified sustainable materials and use production methods with reduced environmental impact. The company plans to increase that number to 75 percent by 2025, while continuing to raise the sustainability requirements.

In the meantime, the brand plans to release its first product made in accordance with Ellen MacArthur Foundation’s Jeans Redesign guidelines for circularity. The collection will complement other circular initiatives Guess has in place, including its growing take-back program called Resourced. The program calls for consumers to donate unwanted clothing and footwear, which will be sorted by the recycling solutions provider I:Collect.