Guess is launching Guess Originals x Pleasures Drew Barrymore revamping the ’90’s. The capsule has 36 pieces including styles for men and women printed with iconic images from ’90s Guess campaigns featuring Barrymore. The collection is sold through urbanoutfitters.com since January 11 and from March through selected Guess stores and Guess.eu.
Pleasures, a street-wear brand from Los Angeles founded by Alex James and Vlad Elkin in 2015 is known for its punk, metal and grunge inspiration. It is known for having collaborated with other fashion brands from all over the world since its early days. This is their third release in collaboration with Guess and the largest one until now.
The Guess Originals x Pleasures capsule is built around images of the Guess campaign featuring Barrymore in 1994 showing unpublished images by Wayne Maser. The 1994 campaign was shot when Barrymore was turning from a girl star into an adult. Throughout the shooting her whole aspect and personality transformed from innocent and youthful into extremely edgy and grown-up.
The collection presents the brand’s iconic polka dot print and denim from its’90s archive. By revamping the jeans jacket and tracksuit mix, Guess wanted to overlap modern silhouettes with Barrymore’s vintage images.