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Wednesday, 19 August 2020 12:11

GTP hopes for legislation on counterfeits by next year

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Wax print textile company GTP expects the Ghana government to introduce a legislation to tackle counterfeits by next year. The company has been facing intense competition from counterfeits printed in China and other Asian nations. During the COVID-19 lockdown in Ghana, GTP's fabric sales plummeted from about 1 million yards a month, to less than 100,000. Though sales are slowly recovering and the company has introduced new designs, it fears that these too would be soon counterfeited.

GTP has several measures to protect its products. In 2015 it started working with Ghanaian company mPedigree, which uses technology to help buyers know what they purchase is authentic. The fabrics have a scratch code on them which buyers text to a number to get confirmation the fabric is from GTP.

For the past few years, Ghana’s government has been considering measures to regulate the industry and curb illegal imports, such as creating a stamp for fabrics produced in Ghana and a taskforce to look for counterfeit goods.