Global Fashion Agenda has launched the cross-sectorial project Circular Fashion Partnership including the global brands Bershka, Bestseller, C&A, Gina Tricot, Grey State, H&M Group, Kmart Australia, Marks & Spencer, OVS, Pull & Bear, Peak Performance and Target Australia.

The project also includes partners like Reverse Resources, The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and P4G. It facilitates circular commercial collaborations between major fashion brands, textile and garment manufacturers, and recyclers to develop and implement new systems to capture and direct post-production fashion waste back into the production of new fashion products.

In addition, the partnership seeks to find solutions for the COVID-19 related pile-up of deadstock and to engage regulators and investors around the current barriers and economic opportunities in the country.

Through collaboration among the participants, the partnership aims to build a successful business model for adopting more circular processes. It plans to facilitate a decrease in textile waste and increase the use of recycled fibres, distributing value throughout the fashion value cycle and generating economic benefits in Bangladesh by accelerating the fiber recycling market.