Athleisure market is expected to grow at 6.7 per cent CAGR to reach $257.1 billion by 2026. As per a new Allied Market Research Report global athleisure market size was valued at $155.2 billion in 2018, and is projected to reach $257.1 billion by 2026. In 2018, North America accounted for nearly 38.4 per cent market share.

Recent trends show, athleisure has gained preference over denim. The market has been evolving continuously in terms of product offerings. Innovation material and technology are being used in designing and producing athleisure product ensuring odor free, stretchability, sweat-wicking, and protection from dirt. For instance, Nike is using a blend of classic materials like polyester and spandex and innovative manufacturing techniques. These materials are woven to create attractive shirts, sweatshirts, and vests.

Analysis of the global athleisure market is segmented on the basis of product type, gender, distribution channel, and region. Based on product type, the market is classified into sneaker, joggers, leggings, hoodies, and others. Based on gender, the market is segmented into male and female. In terms of distribution channel, the market is divided into online and offline. Based on region, the market is analyzed across North America (US, Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).