GL Events Group, a French event and exhibition organizer and shareholder of Première Vision textile trade show, has acquired Tranoï, a player in the Paris fashion trade show scene since 1998. The deal would enable GL Events to operate across the entire value chain of the fashion sector.
The sector’s two players, Tranoï and Première Vision, are thus moving closer together with the aim to create a hub of physical and digital B2B events, services and content to meet the market’s new challenges. Further details have not been unveiled yet.
The resulting synergy between two fashion and trade-show experts will help develop ambitious transversal projects that corresponds to fashion brands and buyers expectations of today and tomorrow, states Boris Provost, managing director of Tranoï.
Tranoï shows will henceforth be operated by Tranoï Events, a 90%-owned subsidiary of GL Events Exhibitions, of which Boris Provost is the managing director and 10% shareholder.
