Innatex will be held in Germany, July 31 to August 2, 2021. More than 200 labels are set to appear at the international trade fair for sustainable textiles. The pandemic has presented an opportunity to launch new projects for the forthcoming Innatex. They include a special zone which will shine a light on African designers. Labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products. The aim is to break the notion that Africa is just a cotton-grower and a producer of other raw materials and introduce Africa’s vibrant fashion and textiles industry. The digital/analogue hybrid event is designed, among others, to draw attention to the extraordinary creativity, diversity and innovative spirit across the continents whilst opening up business opportunities along the supply chain.
The IVN (International Association of Natural Textile Industry), which sponsors Innatex, is staging its own pop-up showroom. In doing so, the association is creating its own curated space, showcasing the diversity and special features of its members. The future objective is to expand this space with the organiser to create an area that introduces visitors to different ways of presenting green fashion.
Following a long string of industry gatherings being cancelled due to Covid-19, the summer trade fair is an opportunity for the sector to get together.