America’s leading casual wear brand Gap plans to innovate store formats and merchandise line development as per the preferences of Indian consumers. The brand currently has 15 standalone stores and 21 shop-in-shop stores across Tier II and Tier III cities.
Out of these, 13 are family format stores that offer adult, babyGap and GapKids products, while 2 are adults-only stores. The brand has GapKids/babyGap shop-in-shops in Ahmedabad, Chandigarh, and few upcoming locations and will soon launch its first kids’ shop-in-shop in Kolkata.
The brand plans to expand into family formats, adult only formats and exclusive GapKids/babyGap formats in the next few months. Its objective is to provide a holistic, and globally consistent shopping experience. It has experimented with newer fixture designs to bring out the brand’s presence for shop in shops. These structural improvements include enhanced signages, dual tone walls with a balance of wood panels and white, contrasted by blue colored wall.
