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Gap launches new collection in partnership with Doen


Retail giant Gap has launched a new collection of women’s and kids’ apparels and accessories in partnership with California-based clothing label Dôen. 

Slated to release on May 17, 2024, the collection spans 51 clothing pieces in denim and khaki.  The collaboration encapsulates the essence of both brands, blending Gap's timeless essentials with Dôen's feminine, California aesthetic. From matching sets to dresses, denim, loungewear, and accessories adorned with floral motifs, eyelet detailing, and flowing silhouettes, the collection embodies understated elegance and charm.

Available in adult sizing, the assortment features shared styles and prints in kid, toddler, and baby sizing. 

Mark Breitbard, President and CEO, Gap, says, the brand’s collaboration with Dôen celebrates a feminine aesthetic brought to life through some of its most-loved essentials. 

The collection launches with a campaign fronted by model Lily Aldridge and her sister, singer and model Ruby Aldridge, alongside 11-year-old twin sisters Levia and Zahar. Captured by photographer Dan Martensen, the campaign imagery and accompanying film capture the playful bonds between sisters. 



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