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Gap launches new advertising campaign


Gap has launched a new advertising campaign that showcases the voices of a distinct and diverse cast of individuals.

As per a Fashion Network report, the campaign is dubbed as ‘Individuals’ and features an array of creators ranging from award-winning Chinese filmmaker Chloé Zhao, to Black Deaf BASL activist Nakia Smith, to aspiring, young astronaut Alyssa Carson, who define their creativity, self-expression and personal style.

The diverse group of 10 “culture shapers” also include native actress, JaShaun St. John, 17-year-old mental health advocate and singer-songwriter, Willa Amai, and philanthropist, model, designer and musician, Kailand Morris, to name a few.

Through the campaign, the essence of the individuals are captured in just 15 seconds offering a unique take on the concept of '15 minutes of fame'. Including a mix of video profiles paired with portraits, stories are amplified and represent how their values are a force for good.

The campaign highlights Gap essentials made iconic in the 90s, reinvented for today, featuring new loose, relaxed fits in denim and khakis styled back to hoodies, crisp white and plaid button-downs and transitional outerwear.