Gap launched Generation Good this week, its most sustainable capsule to-date, with garments that address issues related to water usage, sustainable materials, waste, CO2 emissions and workers’ rights. The collection spans women’s, men’s, kids’ and baby. Highlights includes organic cotton T-shirts with Earth-friendly messages like
Jeans in this collection are available in skinny fits for women and slim fits for men. All items are made using a water-saving wash process that eliminates the need for harmful PP sprays or stonewashing, and include safer dyes and finishing processes.
In addition to the Generation Good collection, Gap introduced five women’s denim styles designed as part of the Ellen MacArthur Foundation’s (EMF) Jeans Redesign program. Items in the collection are 100 percent derived from natural fibers, use chemicals that abide by the ZDHC guidelines and include removable hardware for easier recycling at end-of-life.
The collection retails for $108-$128 and includes two relaxed fit jeans, a shift dress and two denim jackets made of a combination of organic cotton, recycled cotton and hemp.












